Online news sites have been ablaze with rumors of Microsoft’s intention to acquire Yahoo! (henceforth referred to as Yahoo without the exclamation). It seems that Yahoo has been approached again by Microsoft to enter into acquisition talks. This follows numerous inconclusive talks in the past between the two parties. Microsoft is rather desperate this time, offering up to a (reportedly) sum of $50 billion for the deal to go forward.

Experts have been hinting otherwise, as the takeover and integration process would be a massive task.Imagine all the overlapping services that have to be streamlined. This is not made easier by the fact that Yahoo and Microsoft have been actively copying each other since forever.

The move didn’t came out as a surprise, given the latest purchase of major online advertising company DoubleClick by Google which might have slightly offset Microsoft’s world domination plan. A more plausible explanation would be a joint partnership on search and advertising in order to fight evenly with Google. Google currently leads search and advertising market followed by Yahoo and Microsoft. Microsoft’s struggle against Google has been pretty futile so a partner in crime might help out a bit.

After the dust settled, we now know that the latest episode of talks ended up inconclusive again. Too bad, I was looking forward to the result of this unholy union.

(from TechCrunch)

Tags: Advertising, Google, Industry news, Merger, Microsoft, News, Rumours, Search engine, Yahoo

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