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We knew it was coming, and it came - Google buys over Feedburner. Almost everyone is delighted with the deal: Google, Feedburner, advertisers and publishers. You can read the announcement by Feedburner and the short post by Google on this matter.

So what does this mean for Feedburner users?
from the acquisition FAQ

Q. What does this mean for FeedBurner’s partners, advertisers, and users?
A: We are excited to continue offering FeedBurner’s exceptional tools to content creators throughout the world, and our teams will work together to improve the experiences of feed users, advertisers, and publishers. Users can continue to sign up for FeedBurner’s services and take advantage of their feed tools and features immediately, and advertisers can continue to leverage FeedBurner’s media network to achieve their marketing objectives.


Come June 1st 2007, many Google AdSense publishers’ account will be disabled. Specifically, those that are of ‘Made For AdSense’ (MFA) or ‘arbitrage publisher’ nature. This news follows numerous reports of publishers receiving notices from Google regarding the disabling of their account, citing the reason as their use of AdSense is an unsuitable business model. The ‘unsuitable business model’ being generally understood as MFA sites.

So a little background story here for the uninitiated. Arbitrage is defined as “The simultaneous purchase and sale of similar commodities to take advantage of price discrepancies between markets”.


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