Articles tagged with 'Advertising'

We knew it was coming, and it came - Google buys over Feedburner. Almost everyone is delighted with the deal: Google, Feedburner, advertisers and publishers. You can read the announcement by Feedburner and the short post by Google on this matter.

So what does this mean for Feedburner users?
from the acquisition FAQ

Q. What does this mean for FeedBurner’s partners, advertisers, and users?
A: We are excited to continue offering FeedBurner’s exceptional tools to content creators throughout the world, and our teams will work together to improve the experiences of feed users, advertisers, and publishers. Users can continue to sign up for FeedBurner’s services and take advantage of their feed tools and features immediately, and advertisers can continue to leverage FeedBurner’s media network to achieve their marketing objectives.

Come June 1st 2007, many Google AdSense publishers’ account will be disabled. Specifically, those that are of ‘Made For AdSense’ (MFA) or ‘arbitrage publisher’ nature. This news follows numerous reports of publishers receiving notices from Google regarding the disabling of their account, citing the reason as their use of AdSense is an unsuitable business model. The ‘unsuitable business model’ being generally understood as MFA sites.

So a little background story here for the uninitiated. Arbitrage is defined as “The simultaneous purchase and sale of similar commodities to take advantage of price discrepancies between markets”.

Online news sites have been ablaze with rumors of Microsoft’s intention to acquire Yahoo! (henceforth referred to as Yahoo without the exclamation). It seems that Yahoo has been approached again by Microsoft to enter into acquisition talks. This follows numerous inconclusive talks in the past between the two parties. Microsoft is rather desperate this time, offering up to a (reportedly) sum of $50 billion for the deal to go forward.

Experts have been hinting otherwise, as the takeover and integration process would be a massive task.Imagine all the overlapping services that have to be streamlined. This is not made easier by the fact that Yahoo and Microsoft have been actively copying each other since forever.

The move didn’t came out as a surprise, given the latest purchase of major online advertising company DoubleClick by Google which might have slightly offset Microsoft’s world domination plan. A more plausible explanation would be a joint partnership on search and advertising in order to fight evenly with Google. Google currently leads search and advertising market followed by Yahoo and Microsoft. Microsoft’s struggle against Google has been pretty futile so a partner in crime might help out a bit.

After the dust settled, we now know that the latest episode of talks ended up inconclusive again. Too bad, I was looking forward to the result of this unholy union.

(from TechCrunch)

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